from the get go with it's slider animation, designed to get users acquainted with their epic products. Moving the slide bar controller allows users to control the mud covered man as he steps through his Epic Wipes "shower on the go".
The slider animation starts out with the massive epic wipe tearing out of the package and jumping into his hands, then steps through him cleaning his entire body (with only one wipe!), then ends with a before and after comparison to emphasis how good these wipes really are.
Check out EpicWipes.com to experience the slider animation for yourself and to view the rest of my design and development work that went into making this super fun site.